After coming back to Norfolk from training all over the world, Chef Hledik wanted to create a restaurant that would liven up the food culture. Being based of the Saint of Alchemy, Saint Germain was created and lived up to its mysterious name.

Science + Good Food = Virality?

From the smells the moment you walk in the door, a fresh crafted cocktail, looking into the eyes of the various taxidermy on the walls, watching all the scientific machines create new concoctions, and a worldly menu that constantly changes to guarantee the freshest of harvesting and preparation. It's everything that major cities would appreciate; amazing food, drinks, aesthetics, and staffing were all already present, but the locals were having a hard time being able to understand how to enjoy the restaurant.

We worked closely with Chef Hledik and his team from Saint Germain to craft a unique and revolutionary brand identity that actually told the story of the Count of Saint Germain. Molecular gastronomy can be a little intimidating but the Saint Germain team uses it to enhance the flavors over change the visual structure. Visually, we showcased that through photos and go further into detail behind the process in a 6min documentary. Physically, we had to promote and curate an experiential environment from presentation, service, music, lighitng, and so on. From digital ads and commercial bumpers to a digital platform that can host its own media as well as be able to take reservations, commission free, Saint Germain began bringing in more people from out of the state to come for the experience.